Think! Cycling

The number of cyclists seriously injured has increased in recent years, faster than the increase in cyclists out on the roads.

The facts

  • The number of cyclists killed increased by 10% from 107 in 2011 to 118 in 2012
  • The number of cyclists reported to have been seriously injured increased by 4% from 3,085 in 2011 to 3,222 in 2012Pedal cyclist traffic levels are estimated to have risen by 1.2% over the same period.
  • Most (92%) of these accidents involve another vehicle.

THINK! safety tips for drivers and cyclists

The campaign consists of a series of tips, developed to educate and remind drivers and cyclists about the correct way to drive and ride, and reduce the number of collisions on the road.

  • Drivers look out for cyclists at junctions.  Drivers look out for cyclists when getting out of the car.
  • Motorists leave room for cyclists.
  • Cyclists ride central on narrow roads.  Cyclists ride a door’s width from parked cars.
  • Cyclists always stop at red lights.

THINK! advice for when you’re driving

  • Look out for cyclists, especially when turning – make eye contact if possible so they know you’ve seen them.
  • Use your indicators – signal your intentions so that cyclists can react.
  • Give cyclists plenty of space when over-taking them, leaving as much room as you would give a car.  If there isn’t sufficient space to pass, hold back.  Remember that cyclists may need to maneuver suddenly if the road is poor, it’s windy or if a car door is opened.
  • Always check for cyclists when you open your car door.
  • Advanced stop lines allow cyclists to get to the front and increase their visibility.  You must stop at the first white line reached if the lights are amber or red and allow cyclists time and space to move off then the green signal shows.
  • Follow the Highway Code including ‘stop’ and ‘give way’ signs and traffic lights.

THINK! advice for when you’re cycling

  • Ride positively, decisively and well clear of the curb — look and signal to show drivers what you plan to do and make eye contact where possible so you know drivers have seen you.
  • Avoid riding up the inside of large vehicles, like lorries or buses, where you might not be seen.
  • Always use lights after dark or when visibility is poor.
  • Wearing light colored or reflective clothing during the day and reflective clothing and/or accessories in the dark increases your visibility.
  • THINK! recommends wearing a correctly fitted cycle helmet, which is securely fastened and conforms to current regulations.